Ask not what you can do for Mexico….

Ask not what you can do for Mexico, but what Mexico can do for you. A cynical transposition of JFK’s ’61 inaugural address has been a hallmark of the nation’s politics and commerce, and sadly the prevailing current in the Mexico’s tequila business as well.…

Agave Town Hall 2017 Tour

From the agave-farming and tequila distillation side of the industry, we invite you to this unbranded and uniquely informative town hall conversation with Enrique Fonseca regarding the challenges facing the modern agave and tequila industries. Please see the attached flyer for general dates; event-specific information is…

How Is Tequila Made?

Tequila manufacture starts with the blue agave plant. After planting, agave is watched for ripening, an astonishing 8 to 12 years. The plant leaves are then cut, and the core, called a piña, is pulled from the ground. The piña, aptly named because of its…